PRICING
Simple plans for serious programs.
STARTER
$249/month
For small programs testing AI-assisted assessment.
✓Up to 50 learners
✓1 curriculum (course)
✓1 LMS connection (Thinkific, Teachable, or LTI 1.3)
✓Core assessment engine
✓Rubric builder
✓Feedback reports
✓Basic analytics
✓1 organization admin
PROFESSIONAL
Most Popular$599/month
For growing programs and training organizations.
✓Up to 250 learners
✓Up to 5 curricula (courses)
✓Everything in Starter
✓Advanced analytics
✓Multiple instructors
✓Custom organization branding
✓Instructor review workflow
✓2 LMS connections + up to 3 Thinkific sites
✓Priority support
ENTERPRISE
Let's Talk
For universities, accelerators, workforce programs, and large organizations.
✓Custom learner volume
✓Unlimited curricula (courses)
✓Unlimited LMS connections
✓CoachMax API & webhooks
✓Advanced permissions
✓Dedicated onboarding
✓Priority support
✓SSO (SAML 2.0 / OIDC)On request
✓White-label optionsOn request
✓Custom AI configurationOn request
✓Custom reportingOn request
○Advanced audit capabilitiesRoadmap
On request: set up during onboarding. Roadmap: planned, not yet available.
PLAN SIMULATOR
See what your program gets on each plan.
Set your program size and needs. The recommended plan and the product preview update as you go.
120
10502501,000+
Instructors
4
Applied in the preview
Professional covers everything you selected.
✓120 learners per month✓4 instructors✓Instructor review workflow✓Custom organization branding
Checkout coming soon. Preview uses demo data.
Compare plans
| Feature | STARTER | PROFESSIONAL | ENTERPRISE |
|---|---|---|---|
| Learners | Up to 50 | Up to 250 | Custom |
| Curricula (courses) | 1 | Up to 5 | Unlimited |
| Cohorts (groups of learners) | ✓ | ✓ | ✓ |
| Ask CoachMax (learners ask about their feedback) | ✓ | ✓ | ✓ |
| Rubric builder & versioning | ✓ | ✓ | ✓ |
| Feedback reports (PDF) | ✓ | ✓ | ✓ |
| Analytics | Basic | Advanced | Custom reporting · on request |
| Instructors | 1 admin | Multiple | Unlimited |
| Instructor review workflow | — | ✓ | ✓ |
| Custom branding | — | ✓ | ✓ · white-label on request |
| Submit with CoachMax button (any LMS or website) | ✓ | ✓ | ✓ |
| LMS connections (Thinkific, Teachable, LTI 1.3) | 1 | 2 + up to 3 Thinkific sites | Unlimited |
| CoachMax API & webhooks | — | — | ✓ |
| Canvas, Moodle, Blackboard, D2L, Schoology, Sakai (LTI 1.3) with grade sync | ✓ | ✓ | ✓ |
| SSO | — | — | On request |
| Custom AI configuration | — | — | On request |
| Audit log | Basic | Standard | Advanced · roadmap |
| Support | Priority | Dedicated onboarding |
Questions
Any person who submits work for assessment during a billing month. Instructors and admins are not counted as learners.